DSD, with its 185 million US$ exports in 2003, is the leading export trading company in Turkish leather industry.

DSD's 190 shareholders are all manufacturers of primarily leather garments, accessories and various quality leather goods. Leather garments range from middle to high price items and are exported to all over the world, especially sheerling items with their famous qualities, designs and competitive prices are very well known by all major buyers in the world.

DSD does not only intermediates export of their manufacturers, but have also started to sell a select collection of goods through its own retail and wholesale units in Poland and Russia, under the collective brand DERRI.

One of the goals of the company is to establish a distribution network for DERRI branded goods all over the world. To do this, DSD does not only establish full subsidiaries, but also seeks for the local partners to cooperate in each potential country.

DERRI Products:
Products of DERRI represent a huge variety of leather garments and leather goods from nappa, suede and sheerling garments to furs, from bags to wallets, belts and traveling sets, etc. all with the highest quality guarantee, the most fashionable models and fabric solutions in trendy and classic colors. The variety of sizes and the diversity of prices make the products available to a wide spectrum of consumers.

With its wide range of products, competitive pricing and quality service DERRI's goal is to become the category killer in the upper middle price range leather garments retail and wholesale business, in every market it operates.

DERRI products are designed for attracting all customers in the market. DERRI as a "Trendsetter" does not only follow the fashion but also creates the fashion in leather outerwear and accessories. DERRI goods make its customer feel that he/she is a special, smart, lively, stylish and attractive.

With its trademark DERRI, DSD has successfully reached its short-term Goals in this first operation. In fact, Poland is the first experimental step for the larger goal of building an international brand and leather garments and leather accessories distribution networks.

We opened our second DERRI organization in Russia in Moscow, late in 2002. DERRI Moscow is moving cautiously to build the core of our distribution network and be ready for the next season.

DERRI Targets:
DERRI is a brand synonymous with style and high prestige in leather fashion. Everyday more and more consumers get to know the brand and enjoy its privileged products. DERRI, with no doubt, is on its way to become one of the greatest leather brands of the world. Therefore, as in every other market we sell our goods, our target market will be middle to high-income level individuals.

After Poland and Russia, DERRI is now looking to expand its direct sales operations by franchises, corners, distributors, chain stores and wholesalers throughout all countries, which appreciate quality in stylish leather products.

Headquarters:
Turkey:
DSD Leather Industrialists Foreign Trade Co.
Olivium Alışveriş Merkezi,5.Büro Katı
Zeytinburnu 34020 Istanbul TURKEY
T +90 212 546 06 76 pbx
F +90 212 546 5256
E dsd@derri.net

Poland:
DSD Polska Sp. z o. o.
Reduta Business Center
Al.Jerozolimskie 148, 02-326 Warszawa POLAND
T +48 22 458 21 66
F +48 22 458 21 67
E dsd@derri.com.pl